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EBS students are collaborating with Volkswagen to find new ideas how to do business in the Chinese market

EBS and Volkswagen Financial Services China have signed an agreement that provides the students of EBS and its partner university Hong Kong Polytechnic University with an opportunity to draw up a project for the development of Volkswagen Financial Services business activities in the Chinese market.

EBS students are collaborating with Volkswagen to find new ideas how to do business in the Chinese market

BootCamp at EBS

EBS and Volkswagen Financial Services China have signed an agreement that provides the students of EBS and its partner university Hong Kong Polytechnic University with an opportunity to draw up a project for the development of Volkswagen Financial Services business activities in the Chinese market. 

The project involves 12 EBS and 6 Hong Kong students who started collaboration with the aim to draw up a real plan for the development of the business activities of a global enterprise at the end of January. The final stage of the project takes place in the China headquarters of Volkswagen Financial Services in Beijing in March, where the students will present their plans to the company and its management.

The EBS Vice Rector for International Collaboration Toomas Danneberg says that the project will offer the students a unique and a very practical learning experience. „The students who  participate in the project are divided into three groups, whereas each team will start to solve a real business problem set by VW Financial Services. In order to find working solutions to the problems, the students need to find out and work through the best available practices and present their own propositions for the solution of VW business problems. This is not just a study assignment, but a global enterprise will receive solutions to its real business needs,“ assured Danneberg.

Dr. Benjamin Wille-Baumkauff, Manager Mobility Strategy at Volkswagen Financial Services China and also a visiting lecturer of EBS, assures that this is the first experience for Volkswagen Financial Services China to include the students of a business school in the business development process of the enterprise: „It is clear that this is a learning curve for both parties – the students and the enterprise. It is possible that such a pilot project may be a basis for further and broader collaboration. It is rather common in the world that students are involved in the business development projects of enterprises.“ Thomas Ristow, Head of Regional Office China, states Volkswagen Financial Services expects that the joint project will enable to find young talented people with international experience who the enterprise may recruit for internships or for a full time employment after their studies: “This project is a great chance for us to learn from motivated students developing innovative hands-on solutions. Since the results are not only relevant for the Chinese market but also for other Volkswagen Financial Services markets, students have the chance to make a real impact.” 

The supervisor of the students is Toomas Danneberg, the Vice Rector for International Collaboration at EBS. The project was launched with a BootCamp held by the visiting lecturer of project management Philipp Bousa from Austria. The students will go through all the phases of project management starting from the planning of the project till the presentation of the results of the project under the supervision of Bousa.

Volkswagen Finance (China) Co., Ltd. and Volkswagen New Mobility Services Investment Co., Ltd (Volkswagen Financial Services China) is a wholly-owned subsidiary of Volkswagen Financial Services AG. It is also the first wholly foreign-owned professional automobile financial service company in China. Since its inception in 2004, VWFS China currently has more than 900 employees nationwide. Volkswagen Financial Services China provides innovative financial services to Volkswagen Group brands, covering Volkswagen, Audi, Skoda, Porsche, Scania, Lamborghini and MAN. Business lines cover areas of new car and used car retail finance, wholesales finance, aftersales services, extended warranty, financial leasing etc.

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