Business cases http://www.bmda.net/BMDA Guidelines for the information added in the " Business cases" section daily 1 2010-06-22T06:21:47Z Mobile marketing at Turkcell: Turkey’s leading mobile operator http://www.bmda.net/BMDA/resources/library/bussines-cases/mobile-marketing-at-turkcell-turkey2019s-leading-mobile-operator Case overview – Driven by the ongoing evolution in mobile technologies and the increasing penetration of smart phones, the use of the mobile medium for marketing purposes is becoming more and more popular across industries. This case study presents an overview of the mobile marketing ecosystem embedded in the story of the transition of Turkcell from a traditional carrier into a leading mobile services provider. The aim is to familiarize the reader with the benefits and challenges of using the mobile medium for marketing communications and provide lessons from Turkcell experience for success in mobile marketing. No publisher ugne 2011-11-29T07:58:35Z Business case The human factor in 5S implementation:perspectives from Poland http://www.bmda.net/BMDA/resources/library/bussines-cases/the-human-factor-in-5s-implementation-perspectives-from-poland Keywords: Lean production, 5S, Human factor, Poland No publisher ugne 2011-11-15T12:41:54Z Business case Not for profit – for revenues in Eastern Europe: The Birch House Zoo http://www.bmda.net/BMDA/resources/library/bussines-cases/not-for-profit-2013-for-revenues-in-eastern-europe-the-birch-house-zoo Keywords: Marketing strategy,Pricing,Non-profit organizations,Emerging markets,Zoos,Eastern Europe No publisher ugne 2011-11-15T12:45:43Z Business case Assess your business model strategy to sustain http://www.bmda.net/BMDA/resources/library/bussines-cases/assess-your-business-model-strategy-to-sustain This case study considers the supply chain redesign of a multinational company, with specific emphasis on production lot sizing, inventory policy & transportation decisions. No publisher augute 2012-07-27T12:01:41Z Business case Not for profit – for revenues in Eastern Europe: The Birch House Zoo http://www.bmda.net/BMDA/resources/library/bussines-cases/not-for-profit-2013-for-revenues-in-eastern-europe-the-birch-house-zoo-1 Marketing management, pricing strategies, zoo management, non-profit organisations No publisher augute 2012-07-27T12:02:44Z Business case Vasili http://www.bmda.net/BMDA/resources/library/bussines-cases/vasili Entrepreneurship, organisational behaviour, managerial decision making, strategic management, leadership & managing change No publisher augute 2012-07-27T12:16:06Z Business case [···] http://www.bmda.net/BMDA/resources/library/bussines-cases/business_case.2013-07-30.6499426755 No publisher hgoodson 2013-07-30T09:14:10Z Business case [···] http://www.bmda.net/BMDA/resources/library/bussines-cases/business_case.2013-12-10.3438489378 No publisher aremeika 2013-12-10T10:45:44Z Business case