The new laboratory will develop and launch innovative technologies in a financial sphere. AIFC will be responsible for the search and attraction of business-partners (at the launch stage business part is represented by MasterCard company) and AlmaU – for the laboratory’s work organization.

«Establishment of the Fintech laboratory at AlmaU with the support of AIFC is a crucial step in the integration process of IT technologies in real-life business, in this case, in country's financial business, - said Assylbek Kozhakhmetov, the president of the university. – For AlmaU partnership with AIFC in this sphere is really important, especially, considering the fact that there are Double Major double-degree programs in the university and also Major Minor programs where, as an example, students studying finances can choose the second additional specialization – «IT» and vice versa. Thus, we prepare cross sectional specialists – financiers with the vision of the country’s digital development. Nowadays, thanks to AIFC, MasterCard has become a partner of the project. In the future, the number of partners, we hope, will grow and this fact will help our students to learn the specifics of crypto-currency market or blockchain technologies on practice. The process of digital transformation of any business requires clear vision of domains and perspectives of changes that are run by high managerial competence. We are sure that in the new laboratory our students will be able to acquire these skills and knowledge».

After Memorandum was signed AIFC direction visited the university, the guests cloud see the work of already functioning laboratory of neuromarketing* and simulation room**.

Further, a meeting with the students of IT and Finances specialties was organized. During the meeting they were told about the advantages that the new project would make possible for the future engineers and financiers at the junction of two brunches.

*Neuromarketing laboratory of Higher School of Management (Magnum Cash and Carry  company sponsored the purchase of the equipment) is equipped with camera, microphone and Tobii Glasses 2, a mobile eye tracking system, which provides objective data about the needs of customers of different brands and allows to reveal the hidden factors that influence the decision-making process. With the help of the technology it is possible to study visual perception of customers during the decision-making process. The laboratory makes it possible to conduct applied research using neurobiological analysis tools and expert conclusions for business. This project has no analogues in Kazakhstan.

**Simulation room of the Center for Mediation and Conflict and the Center of Excellence is equipped with four video cameras, microphones and dictaphones. The room is used to resolve disputes and conflicts that may arise in the learning process, for example, between a student and a teacher (student and management, employee and manager, etc.). Situations are played in the simulation room, audio and video are recorded, which makes it possible to analyze the process then. The room is also used for conducting studies with focus groups and conducting in-depth interviews with the possibility of monitoring the process from the adjacent sector: whether the methodology is not violated, whether there is pressure on the respondents.