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GBSN Annual Conference "Measuring Impact of Business Schools"

Join us at this international forum that attracts global experts and regional innovators who are driving change in sectors that are critical to economic and social development. With the theme “Measuring the Impact of Business Schools,” the GBSN 2019 conference will focus on how the role of business in the economy and society is changing rapidly, especially in emerging markets.

The role of business in society is changing rapidly, especially in emerging markets. While continuing to act as an engine of economic growth, an increasing number of companies, large and small, are adopting notions of shared value creation and taking a larger stakeholder view of the firm. There is agreement that businesses can address social as well as economic challenges effectively and efficiently in partnership with governments. This view is reflected in the explicit incorporation of business as a change agent in the UN Sustainable Development Goals and the Global Compact initiative. Student attitudes also reflect this shift.  More students aim to make a positive impact in the world and are seeking careers that share these values. 

The above trends are relevant for schools in both developed and developing countries. Examples abound of business schools embracing this new and wider role actively, questioning traditional (probably more Western) views. They do that through consulting, applied research, experiential learning or by acting as catalysts of economic and social change. In this changing context, the question arises of how business schools can assess their relevance and impact in the economy and society at large, including a wider range of stakeholders (students, local communities, NGOs, policy makers, corporations, governments, entrepreneurs, etc.) This central question of impact assessment forms the focal point of discussion in the GBSN 2019 Annual Conference.

Join over 70 schools from 35 countries in Lisbon this November!

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