Seán Meehan joins CEEMAN Board
CEEMAN is pleased to announce that Seán Meehan, The Martin Hilti Professor of Marketing and Change Management at IMD Lausanne, has joined the Board of CEEMAN. We look forward to working with Seán and are confident that CEEMAN will greatly benefit from his unique knowledge and experience.
Seán has joined IMD in 1997 and since then has designed and delivered over 120 custom management development programs, as well as consulted with many leading companies such as GE, Novartis, Philips, Coloplast, and Masterfood. Seán has directed IMD's Chief Marketing Officer Roundtable, IMD's MBA programme when it was ranked number one world wide and IMD's flagship program Orchestrating Winning performance. He is incoming program director for IMD’s most Senior Leadership Program: Breakthrough Program for Senior Executives. He has served on many of IMD's institutional committees and was Dean of External Relations from 2008 to 2010.
Seán commenced his career with Arthur Andersen & Co. serving clients in Oil and Gas, Media, Retail and Financial Services. He is a Certified Public Accountant (Mass). Prior to undertaking doctoral studies at London Business School, he was director of Marketing at Deloitte.
His research interests encompass the nature and effectiveness of market orientation and customer value creation processes. Seán is the author of numerous articles, case studies and projects. He is co-author of Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business School Press, 2005) which was named "Marketing Book of the Year" by the American Marketing association. His most recent book is Beyond the Familiar: Long Term Growth Through Customer Focus and Innovation (Jossey Bass, 2011). Seán is also the recipient of CEEMAN Champion Award in Research (2011).
List of CEEMAN Board members
