Students of BA School of Business and Finance Challenge to participate in 2021 Business 24 hours Game

2021 Business 24 hours Game ended on May 10. The Business Game 24 hours is run by BA School of Business and Finance and the Student Council (BASP) in cooperation, Nordic Group, Investment and Development Agency of Latvia (LIAA) and TET.

Dr. Liga Peiseniece, the rector of BA School of Business and Finance notes: ”We are proud and support the Student Council in taking the lead for organizing the Business 24 hours Game. The students with their passion carry away others and encourage young people to become entrepreneurial. This type of contest develops leadership and management skills. Thus, we also contribute to the development of the society.”

Bizness24hours is the largest annual business simulation Game in Latvia aimed at attracting secondary school pupils and students in which participants can gain new knowledge needed for business, as well as can engage in real simulations. For the first time the 13 th Game - 2021 Business 24 hours was organized remotely attracting about 700 pupils and students who were enrolled for Round 1. 300 best participants in other words 100 teams were nominated for participation in Round 2. Only 12 best teams reached the final Round and had the opportunity to present their results competing for the title “Business Guru 2021”.

In the final round each team had to establish a collaboration with a company that would entrust the participants to create a sales tunnel page and a set of digital marketing activities for one of the services. The activities carried out, the profit indicators achieved and the personal growth of the members were assessed by the Jury. The second Round of the competition lasted for more than two months, thus participants acquired the basic knowledge of building sales tunnels, and could develop their own sales, communication and leadership skills.  Participants had to research product details for sales, it included ecological juices for children, beauty and cleaning products, various garden products (awnings, wooden crates and garden boxes). During the final Round, several teams announced that they will continue the cooperation with the companies after the Game.

The winners of the annual contest 2021 Business 24h have been announced.

• The First place and the title “Business Guru 2021” was won by the team “Trīs lietas manā zāļu skapītī stāv”. The team representing the Riga State Gymnasium No. 1 and Agenskalns State Gymnasium – Krišs Krišjānis Millers, Pēteris Leveika and Roberts Darkevics – developed a sales tunnel for the company, contributing to an increase in sales of the tyre assembly service. This team won the main award of EUR 1500 discount covering  tuition fee at BA School of Business and Finance, as well as the rights  to use  the US company platform ClickFunnell for one year;

• Second place and the TET prize was won by the team “SouthAmericanImports24h” (the team members – Agenskalns State Gymnasium pupils Voldemārs Dubults, Regnārs Slapiņš, Toms Lukša), they developed sales tunnel offered customers to purchase car driving and theory training in one of the largest driving schools in Latvia;

• And the third place and the LIAA prize was won by the team “But First – Business” (the team members – Agenskalns State Gymnasium pupils Esther Linkevica, Matilda Maria Feldmann, Madara Berzins), they developed sales tunnel looking for customers for tree-branch cleavers in Norway.

You can look back at the run of the competition on the Bizness24h website  or  the Facebook page .