Personal tools
Home Member's area News from BMDA members 2021 EFMD MBA Conference

2021 EFMD MBA Conference

EFMD Global invites you to reflect on the three main phases of an MBA programme, and how to design the customer experience to build a coherent, connected and meaningful programme for your MBA students. Join peers at the EFMD MBA Conference "Designing the MBA journey" on 15-17 March online.

When designing an MBA programme, it is important to think about the entire 'customer journey,' and to think specifically about its three main phases: 1) pre-programme 2) in-programme 3) post-programme. 

Using the concept of a journey as the red thread, we want to discuss the key design principles that naturally lead to a coherent, connected and meaningful experience for our “customers”, as they journey from being candidates, to students, and finally to become our alumni. The objective is to see the connections across all three phases, how one impacts the other. Each MBA programme must create its own unique journey, there is no one template or best practice example to follow. The conference will thus focus not on the “what” but on the “how” of designing a meaningful MBA experience.

Each module will feature best practice cases and interactive session formats, giving you the occasion to discuss:

 

🚀 Designing programme positioning & creating the right class

🚀 Relevancy, holistic development, delivery models

🚀 Future work readiness, skills sets & happiness

 

Together with our outstanding speakers, we hope you'll join our crew as we're ready to set off!

Register now.

Document Actions
e-solution: Esperonus