What does ‘the new normality’ mean and how to live with it?
COVID-19 pandemic conditioned the change of our usual perceptions of what normality is. For some people it was a shock, while for others if was a common occurrence. Either way, we will have to resolve ourselves to the fact that we will not manage to return to our previous lifestyle for a long time, so we have to make our reality healthier, safer, and better prepared. Halyna Yanyshivska, marketing and PR director of Lviv Business School of UCU (LvBS) talks about ‘the new normality’ in the days of COVID-19, about metamodern, and how businesses are supposed to deal with it.
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