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Mobile marketing at Turkcell: Turkey’s leading mobile operator

Author: Aysegul Toker, Kaan Varnali and Cengiz Yilmaz

Publication date: 2011-11-15

Case overview – Driven by the ongoing evolution in mobile technologies and the increasing penetration of smart phones, the use of the mobile medium for marketing purposes is becoming more and more popular across industries. This case study presents an overview of the mobile marketing ecosystem embedded in the story of the transition of Turkcell from a traditional carrier into a leading mobile services provider. The aim is to familiarize the reader with the benefits and challenges of using the mobile medium for marketing communications and provide lessons from Turkcell experience for success in mobile marketing.

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The human factor in 5S implementation:perspectives from Poland

Author: Wieslaw Urban and Agnieszka Mazurek

Publication date: 2011-11-15

Keywords: Lean production, 5S, Human factor, Poland

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Not for profit – for revenues in Eastern Europe: The Birch House Zoo

Author: Istvan Maklari and Richard Szanto

Publication date: 2011-11-15

Keywords: Marketing strategy,Pricing,Non-profit organizations,Emerging markets,Zoos,Eastern Europe

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Assess your business model strategy to sustain

Author: Muhittin Hakan Demir, Aysu Göçer

This case study considers the supply chain redesign of a multinational company, with specific emphasis on production lot sizing, inventory policy & transportation decisions.

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Not for profit – for revenues in Eastern Europe: The Birch House Zoo

Author: Istvan Maklari, Richard Szanto

Marketing management, pricing strategies, zoo management, non-profit organisations

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Vasili

Author: Vasilika Kume

Entrepreneurship, organisational behaviour, managerial decision making, strategic management, leadership & managing change

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Publication date: 2013-07-30

 

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Publication date: 2013-12-10

 

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