Business cases
Guidelines for the information added in the " Business cases" section
Mobile marketing at Turkcell: Turkey’s leading mobile operator
Author: Aysegul Toker, Kaan Varnali and Cengiz Yilmaz
Publication date: 2011-11-15
Case overview – Driven by the ongoing evolution in mobile technologies and the increasing penetration of smart phones, the use of the mobile medium for marketing purposes is becoming more and more popular across industries. This case study presents an overview of the mobile marketing ecosystem embedded in the story of the transition of Turkcell from a traditional carrier into a leading mobile services provider. The aim is to familiarize the reader with the benefits and challenges of using the mobile medium for marketing communications and provide lessons from Turkcell experience for success in mobile marketing.
The human factor in 5S implementation:perspectives from Poland
Author: Wieslaw Urban and Agnieszka Mazurek
Publication date: 2011-11-15
Keywords: Lean production, 5S, Human factor, Poland
Not for profit – for revenues in Eastern Europe: The Birch House Zoo
Author: Istvan Maklari and Richard Szanto
Publication date: 2011-11-15
Keywords: Marketing strategy,Pricing,Non-profit organizations,Emerging markets,Zoos,Eastern Europe
